 When British consumers were asked what assurances they really
wanted to see on food labelling, they asked for a definitive,
easy-to-spot symbol that ensured food had been farmed and produced to
independently inspected standards in Britain – and so in response the
Red Tractor scheme was born.
Trust
The Red Tractor logo has
become the trusted symbol of responsibly produced British food. It
represents the Assured Food Standards scheme, an independent body that
ensures food is produced to high standards from farm to pack.
The logo appears on more than £7.5 billion worth of UK food, making
Red Tractor a clear and easy way to show your customers where their
food has come from and the quality of the product.
Becoming a Red Tractor licensee is a great way of reassuring your customers about the food they are eating in your business.
So what does it mean?
Red Tractor
is a managed food assurance scheme which covers production standards
developed by experts on food safety and hygiene, animal welfare and
environmental protection. All suppliers in the Red Tractor food chain
are inspected and certified by an independent professional body.
Brakes supplies an extensive range of Red Tractor assured products, from milk, cream and fresh produce to meat and poultry.
How can I use the Red Tractor logo?
Do you buy Red Tractor certified products from Brakes and want to show
your customers that you support British farming and serve great quality
food?
Becoming a Red Tractor licensee provides a great point of difference
for caterers. For just a small license fee you can use the Red Tractor
logo on your menus to promote your assured products to your customers.
Other marketing tools are available for you to use, such as table
talkers and the Red Tractor plaque that can be displayed on your
premises.
Get accredited in 3 simple steps…
- Contact Red Tractor via email at
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for further information about becoming a Red Tractor licensee or to request a licence application form.
- Red
Tractor will contact you to better understand your business needs, and
will then send you the ‘Foodservice Outlets Licence Agreement’.
- Simply complete and return the form, and pay the small admin fee.
Click here to view the Red Tractor Interview .
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