Prime Meats the specialist meat company to the catering industry haslaunched four new fresh pork products carrying the RSPCA’s Freedom Foodlabel - a first in food service.

Freedom Food is the RSPCA's farm assurance and food labelling schemededicated to improving welfare standards for the 900 million farmanimals reared for food each year in the UK.

The four fresh pork products initially launched by Prime Meats are allsourced from farms in Norfolk and have been developed to be suitable tocaterers in all sectors of the hospitality industry.

Talking about the launch of the four Freedom Food Products, RobMcFarlane Sales Director at Primes Meat commented: “When Prime Meatswas launched over 2 years ago, it announced its commitment totraceability, quality, integrity and choice. Launching these productsand being the first to do so in foodservice not only underlines thatcommitment but demonstrates how Prime Meats leads the industry inoffering caterers not only choice but products that they can trust andserve with confidence.”

Leigh Grant, Chief Executive of Freedom Food, said: “We are delightedto be working with Prime Meats to launch this new range. It is a majorbreakthrough for Freedom Food into the foodservice sector and asignificant step in the scheme’s mission to improve the welfare of asmany of the UK's farm animals as possible."

Product information:

• C74091 Prime Meats Premiere Thick Cut Sliced Ham - Premiere Thick Cut Sliced Ham. 'Made with Pork from the RSPCA Freedom Food Assured Dingley Dell Farm in Suffolk, a high quality thick cut ham, deliciously glazed with sweet Demerara and English mustard.
• C74534 Prime Meats Premiere Glazed Ham Joint - RSPCA Freedom Food pork from named British farm (Dingley Dell). Cured by small family owned and run Business in Essex (Broad Oak). Coated with a sweet Demerara sugar and English mustard glaze.
• C74575 Premiere Pork & Herb Sausage Sixes - Chilled Pork sausage (85% meat) made from British Red Tractor & RSPCA Freedom Food assured pork
• C745161 Prime Meats British Ham - Delicious slices of British roast ham from RSPCA Freedom Food assured farms
• C74515 Prime Meats British Honey Roast Ham - Delicious slices of British honey roast hamfrom RSPCA Freedom Food assured farms

Prime Meats ongoing commitment to the foodservice industry in ensuringfull traceability of its products has seen some of the followingindustry firsts; it was the first to launch ‘Red Tractor’ farm assuredproducts in food service, it was the first foodservice distributor togain QMS accreditation. An avid supporter of the British Meat industryPrime Meats is a major supplier of Welsh Lamb, Scotch Beef, BritishPork and Poultry to the catering industry.

For More information regarding Brakes products customers should call – Customer Service 0845 6069090

For more information regarding Freedom Food go to www.freedomfood.co.uk